DS Smith and Laithwaite’s Wine partnership – Recycling Mechanics


Source- DS Smith

The contemporary business models are becoming environmentally responsible and are also exemplified and enshrined by DS Smith and Laithwaite’s Wine partnership.

Supply-chain through environmental lane

  • DS Smith and Laithwaite’s Wine partnership made headlines the time they declared their collaboration to shape a closed-loop recycling policy across the supply chains of the two organizations.
  • DS Smith, a packaging solutions company, has partnered with Laithwaite’s Wine, the UK’s top online wine purchasing hot spot, to pass a wholly auditable and verifiable closed-loop model to their local supermarket. Laithwaite proposed DS Smith to promote its wine bottle shipment packaging safely and efficiently to eliminate plastic from its stock.
  • As per the news release from DS Smith, Laithwaite’s has been fulfilling to deliver wine in the U.K. for around 10 years using cardboard wine containers made of 100% recyclable materials.
  • Collaborating with DS Smith, the company says Laithwaite’s will provide a closed-loop recycling system that ensures a more comprehensive supply chain visibility, permitting it to monitor facts from manufacturing to distribution, storage, recycling, since the material is modified back into new items.
  • As per recycling industry latest updates, Andrew Hawker, head of logistics at Laithwaite’s Wine remarks, “we are satisfied that with cooperation with DS Smith, we can keep up our cardboard here in the UK for reuse.”
  • Recycling is at the roots of  DS Smith, and DS Smith and Laithwaite’s Wine partnership makes sure that company Purpose is achieved: ‘Redefining Packaging for a Changing World’ by having a separate view and working in conjunction with our Laithwaite ‘s Wine client, the company has built the most beneficial strategies to close the loop on more than 1,000 tonnes of cardboard packaging, knowing that products are kept in the supply chain for as long as possible and that the greatest value is attained.

Also Read : Sustainable Packaging Solutions – Resource Protectionism

  • Laithwaite’s was one of our first companies to get our Closed-Loop Rating, adds Tom Campbell-White, Director of European Strategic Development at DS Smith. Supporting the circular economy is important for businesses globally, as they strive to address the rising expectations and demands of consumers who are constantly environmentally conscious. The initiation of a fully auditable recycling and recovery program to Laithwaite ensures that they can approve and monitor sustainability goals.
  • The two companies have also collaborated with DS Smith’s DISCS technology to improve the efficiency of the cardboard boxes and eliminate plastic use with a design project. DS smith told the technology generated Laithwaite’s boxes that were designed using the ideal amount of stuff to keep their glass wine bottles secure throughout distribution for the most significant level of assurance.


The business collaboration of DS Smith and Laithwaite’s Wine is one of the pioneering headway for the entities in the similar segments. This will be an illustrious arrangement which ensures not only commercial synergies but environmental responsibilities as well. The supply chain management while incorporating new packaging mechanics will even propel the brand building exercise for this collaborative venture with long term sustainable potential.

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